Derek Sivers has a unique way of cutting through business complexity to find simple truths. His experience building CD Baby gives him credibility that many business authors lack.
What I appreciate most is his focus on serving customers rather than chasing metrics or following conventional wisdom.
• Business success comes from solving real problems for real people
• Systems and processes should serve people, not the other way around
• Sometimes the unconventional approach is the right one
• Building a business is really about building relationships